The Engine Works Smoother When You Aren’t the Fuel.

I help business owners move from putting out fires and working long hours to a ‘strategic architect’, through systems and technology.

The "Success Trap"

You started your business to be free. But somewhere along the way, you built yourself a job.

The Revenue is there, but the Time isn't.

You are making money, but you are working harder than you did when you were broke.

The Team is there, but the Trust isn't.

You are still the bottleneck for every decision.

The Passion is there, but the Energy isn't.

You are tired of being the "Manager" and miss being the "Visionary/Creative"

The Truth:

You don't need to hustle harder. You need the engine to run smoother.

I don't believe in "Hustle Culture" or "100-hour weeks" and certainly not in 996 weeks.

I believe in systems that run while you sleep (or play with your kids).

My Approach:

Systems and Databases
The boring stuff that makes magic happen.
Systems over Heroes.
A business that relies on the owner to save the day is a broken business.
Subtraction over Addition.
Better business happen when we take things off our plate not adding more in. Focus.

Figby was founded by me, James. It is still mostly me but I do occasioanlly work with a small team of super smart people to make sure technical things are perfect.
I spent a decade as an Economics teacher, managing the chaos of kids in a classroom. But I wanted to go back to my entrepreneurial routes.
I have kids. Young kids. So time management and patience are my super weapons.
I don't want to be famous. I don't want to be an influencer. I just want to help awesome people build businesses that run so smoothly, we both have time to go for a walk with the dog.
I am a self-confessed Process Nerd (I have big blue and green energy. I love databases, flowcharts, and automations. My colour wheel is very blue (with green as my secondary).