The Client & The Challenge: Admin Overload

• The Client: Comedy Ladder, the brainchild of award-winning comedian Andy Gleeks. A growing comedy brand that organizes, promotes, and curates live comedy events across the UK.

• The Challenge (The Boring Problem): Comedy Ladder was successfully making people laugh and packing out venues, but growth was stalling. Andy was drowning in admin overload, trying to juggle four roles: comedian, promoter, booker, and DBM. Specifically, the business was choked by:

  • Inconsistent Venue Sourcing: Finding and vetting new locations was chaotic and time-consuming.

  • Overwhelmed Marketing: Getting the word out about new nights and selling tickets required constant, manual effort.

  • The Grind: The operational chores were stealing his time and mental space, putting his personal stand-up career and passion for comedy at risk.

The Co-Pilot's Solution: Order, Systems, and Structure

• We stepped in as Andy’s dedicated Co-Pilot and problem-solver, turning his chaotic tasks into a predictable, scalable business engine.

• Over several months, we met regularly to move the business out of Andy's head and into an actionable framework. We focused on building foundational systems to handle the "boring problems":

  • Process Creation: Developed Standard Operating Procedures (SOPs) for the end-to-end event process, from venue outreach to post-show follow-up.

  • Content Systems: Established a streamlined content and marketing system to generate promotional material efficiently and consistently.

  • Strategic Planning: Created a clear marketing roadmap and growth strategy, enabling Andy to focus on high-impact activities instead of the daily grind.

  • Focus Shift: Shifted Andy's mindset from simply doing the chore to running a professional, scalable business.

The Impact & The Win: Getting The Love Back

• The Result (The Fulfilling Outcome): By offloading the backend chaos, we gave Andy back the mental space and time he needed to focus on his creativity and growth.

  • Saved Time & Energy: The new systems drastically reduced Andy's weekly admin hours, cutting down the "pure grind."

  • Business Growth: The streamlined processes gave him the bandwidth to strategically pursue new venues and expand the brand.

  • Personal Success: With his time freed up, Andy was able to dedicate the focus his personal stand-up routine needed, leading him to win additional industry awards and get his love of comedy back.

• The Founder Said:

  “You’re just so f*&cking good at this.”