Book a Clarity Call

Turn vision into action.

Grow again, without it all landing on you.

Scroll to begin the story

Before Figby, I was a

  • Teacher.A decade leading in schools.
  • Founder.Two good ones. One disaster.
  • MD.Built a company that runs without the founder.

Now I help founders get sh*t done.

I've started companies, and I've been an MD helping others to grow while reducing their workload.

This is for owners of established service businesses who've hit the plateau. You've done the hard part; you built something real. But what got you here won't get you to what's next. That takes systems, a team and focus; not more hours, hustle, or a framework from a LinkedIn influencer.

James smiling on a rooftop with a coffee, laptop open beside him

Moststrategiesare useless.

They usually fall at one of two extreme ends of a very unhelpful spectrum.

The corporate BS

Vague goals slapped into a 50-page document created in a rushed morning. It demands you "be number 1 by X year" with zero thought on how. It gets handed down, everyone rolls their eyes, and a week later it's forgotten. You go back to firefighting.

Pure vibes, all action

No one knows what the plan is, how you're different from the competition, or what the real point is. Everyone is all action, but chaotically, in random directions from moment to moment.

You need the strategyand the action.

Corporate BS has the plan and no action. Pure vibes has the action and no plan.

That's where most strategies die. It's also where I work.

Clarity on where you're going. A plan your team actually built together. Then support until it's done.

  1. Plan
  2. Get the team to own it
  3. Decide what to stop
  4. Accountability
  5. Result

Lack ofclarity.

You are overflowing with ideas, but you're so busy working in the business that you never get time to think clearly about the next step.

Carryingthe weight.

Everything depends on you, and every call lands back on your desk. You know you need senior help, but you can't yet afford to hire someone full-time to solve it.

Growthplateau.

You're frustrated because you aren't growing as quickly as you were.

What you get

A clear, specific goal

A single target, clearly defined, that everyone can focus on.

Strategy with story

The value and roadmap you'll use on the journey, backed by a story that sticks.

Clarity

Everyone feels confident in their actions and decisions because they're clear and aligned.

Priority actions

Not a to-do list. A handful of items that will move the needle.

Time and money back

Remove what's holding you back, wasting resources and causing friction.

Accountability

We'll keep you and the team taking consistent, deliberate action so things actually get finished.

How it
works.

Everything I do is a collaboration. My role is to bring out the best in you and your team, so your vision becomes high-velocity action. It all starts with a free Clarity Call.

James at his desk on a call, talking into a microphone

Clarity Call

A 60-minute problem-solving call to get to know each other, share context and solve a problem together.

It's not a sales call. No pitch. Just someone who has been an MD putting fresh eyes on your situation. If we're a good fit, I'll send follow-up actions to unblock you further.

  • Confidence and clarity to tackle your bottleneck.
James leading a Future Doc workshop, talking to a room of people

Build the Plan

Two days, in person or online, where you and your team build the plan together. We get everything out of people's heads, look at it from every angle, and boil it down to a single page everyone understands.

Because your team built it, they own it, and that's what makes it happen. I'm a former teacher with a Masters in Teaching, so expect Lego, paint and post-its rather than PowerPoint. It's hard work, but it's fun.

  • A strategy on a page.
  • Clear actions with clear owners.
  • A roadmap to your vision.
James in conversation with a client, talking into a microphone

Share the Weight

Fractional operational support so the actions your vision needs actually happen. A quarterly strategy day, a weekly check-in, and flexible problem-solving as things come up.

Close enough to the business to catch what's about to go wrong; far enough outside it to say the thing your team won't.

  • Fractional operational support.
  • Systems and process.
  • Accountability and support.

They got
sh*t done.

    Before you trust me with your business, you should know who you're getting. The (mostly) unfiltered version: I've been a

    Dolphin researcher. Scuba diver. Terrible DJ. Economics teacher. Senior leader. Founder. MD.

    A random route. But it adds up to someone who can run the room, has taken the risk, and has done the job.

    James mid-conversation, talking into a microphone

    The short version: I've got the scars.

    I've spent the last few years as an MD, helping build a company into a well-run machine that now operates largely without its founders and me. We had to figure out new operations and empower the team to take things on, all while driving up margins.

    I kept seeing other owners hit the same wall: a messy, brilliant vision, and frantic action in lots of directions. They were too busy dealing with the urgent to work on the business.

    My North Star is simple: be a great dad to my two kids (and the dog), and help good founders build strategies they're excited by.

    Anyone can use AI to write a strategy. It'll tell you it's brilliant. You need someone who'll tell you where it isn't.

    Book a Clarity Call

    Sixty minutes, free, and not a sales call. Bring your biggest bottleneck.I take on three new businesses a month.